Marketing, making and selling products based on organic resources
Evans, T., Tim Evans Environment, UK
(free)
The ordering of the title is intentional but often people do not fully appreciate the importance of understanding the market before making a product. The first step to making successful products is to understand the market as the hero of biosolids products, O. J. Noer, demonstrated so ably. Having established customers’ needs and wants, is it possible to manufacture a product that satisfies them consistently? Product design (including branding and packaging), distribution and promotion are important but perhaps the make or break for many products is routes to market. The paper will describe the process of making products from organic resources successfully.
Introduction The principles of selling products based on organic resources are basically similar to selling any other product. Is the product “of satisfactory quality” for the intended use? This is an implied requirement of the Sale of Goods Act and it means all of the production has to be satisfactory. If outdoor shoes fall apart when they get wet, they were not of satisfactory quality for the intended use. Is there a market for the product, which also means, do you understand the market? Have you planned the route to market for your product? Are there competitors for your product and if so, how are you going to steal market share from the competition?
Keywords: Biosolids, branding, fertiliser, growing media, marketing, organic resources, products, selling, soil improver, struvite, topsoil
