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Flush or throw? Enhancing cross-sector communication in consumer campaigns

October 2019, Manchester

Presentations at the last European Waste Water Management conference highlighted a range of issues related to consumer behaviour – particularly the treatment of sewers as ‘liquid dustbins’. It doesn’t help that manufacturers supply products that are not intended to be flushed, but which are physically similar to those that can be. Water companies have knocked on tens of thousands of doors to explain issues with flushing the wrong thing. In AMP7, customers will be given the power to comment on a water utility’s entire customer engagement strategy – which means water utilities need to be proactive across the whole range of water-related issues. If customer satisfaction is low overall, penalties will ensue.

At the same time, consumers are increasingly baffled by recycling of solid wastes (which types of plastic can be recycled?), but local authority budgets for communication campaigns to address such confusion are virtually non-existent – and the UK’s recycling rate is stagnating.






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Given the similar, consumer-focussed issues in both wastewater and waste management, there are significant opportunities to bring together relevant professionals from both sectors to share best practice and facilitate collaboration.

Key themes

  • Methods for consumer engagement – which are most cost-effective and which don’t work?
  • Extended Producer Responsibility – will this change the game?
  • Good practice in cross-sector collaboration

Do you have something to say on this topic?

Speaker slots are available. If you would like to deliver a presentation addressing one or more of the key themes, then please submit an abstract. The deadline for abstracts is Friday 24th May 2019.

Please submit a 200-word abstract that includes the following details:

  • The title of the presentation
  • The key theme(s) covered by the presentation
  • Authors names, and contacts details for the corresponding author
  • An overview of the full presentation

Please send your abstract to

Exhibition and sponsorship

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